The medium is the message is the medium

To me this sentence is conveying an importance on the medium. How we send messages is very important, we send so many throughout our day that they are the significance is lost. For many years before the television the only mediums messages were sent were on paper. The transformation of mediums was slow going for hundreds of years and within the last 20 years it has evolved into something that is handheld and instantaneous. The messages haven't changed too much, but the way that we send them has, it is exciting to see how the mediums are going to change in the years to come.